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TikTok is introducing a updated setting that allows them to lessen the volume of AI-created media appearing in their feeds. This step comes as the company announced that it now features in excess of 1 thousand million AI videos.

Trial and Implementation

The new functionality is undergoing trials over the coming weeks before a widespread release. This development aligns with a surge in content created by AI, fueled by new video-generation tools.

AI Proliferation Online

It has been noted that almost 10% of the most rapidly expanding video streams on a competing service exclusively feature clips produced artificially. A significant portion of this output is classified as “AI slop”, a phrase for substandard, mass-produced content that is typically illogical or dreamlike.

Based on user feedback that numerous viewers enjoy content produced via AI tools, including AI artwork to science explainers, and we want to offer the community the ability to increase or decrease of that, according to their own preferences,” said a platform representative.

AI on the Platform

The service announced that there are currently 1.3bn videos on its service tagged as made with AI. Overall, in excess of 100 million videos are uploaded to the platform daily, making clips made by AI a limited percentage of its overall inventory.

How to Adjust Settings

Members will be in a position to reduce or increase the amount of AI-generated videos they view by opening the content preference setting in the platform and choosing “AI-generated content”. Other topics that can already be adjusted under the filter encompass current affairs, fashion, cosmetics, and choreography.

AI Disclosure Rules

Its rules mandate creators to identify “realistic” AI-generated content, and it bans malicious deepfakes of well-known individuals or crisis events. Any realistic artificial content that is unmarked can be removed under its terms of service.

Additionally, the platform will now add an artificially created label to content created with its built-in AI features, or identified by an industry-wide initiative for recognizing artificial media. This action is intended to help prevent users from seeking to circumvent the labeling process.

AI Literacy Programs

The platform is furthermore establishing a two million dollar AI literacy fund for professionals and institutions to develop learning resources about using AI responsibly. This project will assist non-profit groups focused on teaching coding and technology.

Moderation Strategy

The platform has supported its safety measures, following discussion over proposals to cut jobs for a large number of safety staff in the UK. TikTok is set to cut hundreds of positions in its content moderation team in its British office, with trade unions and digital protection specialists raising concerns that staff are being displaced by machine-led review.

A company official explained that human moderation would remain essential, but automated tools can protect employees by removing the most harmful content prior to it has to be seen by people. The company announced a 76% decrease in explicit and harmful content reviewed by human moderators over the past year due to reliance on its AI tools.

It is vital to combine humans and technology to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to reduce exposure to unsafe media as swiftly, which is why a extensive automated help is making a difference process content quickly.”